We are a family-owned and operated company founded by Mr. Kok Hock and Mrs. Lee Moi in 1960. We started manufacturing noodles and kueh tiau with only 10 workers in a small factory located at Bentong, Pahang. 

With continued growth, our factory relocated to Kuantan area in Pahang in 1972. We are the first manufacturing factory established in Semambu industrial area, Kuantan, Pahang. 

In the 2010s, we introduced new equipment and technologies to improve production efficiency. We also have our distribution system to deliver our products directly to the supermarkets, retail chain stores and wholesale markets. Our products are mainly distributed to central districts in Pahang and Terengganu, while some are distributed to Johor. 

Operating for more than 50 years, we are trusted to manufacture products of great taste and quality. We are grateful for the local’s continual support and  will continuously strive to produce quality products.